I had the honour of shooting The 54th Annual Calgary White Hat Awards in May. A one-of-a-kind tourism and hospitality industry award, “the Awards celebrate inspiring Calgarians in the tourism industry who go above and beyond and strive to make their guests’ experience a memorable one.” (Tourism Calgary) The awards committee gives out 22 individual awards and 4 organization awards. They conducted over 500 interviews (in just 6 days) to get the 22 individual winners!!!
I’d been warned going in that I would find the energy amazing. They weren’t kidding! I have never seen (or heard) that much enthusiasm under one roof. Forget the ‘red carpet’. In celebration of Calgary’s Push Play Year of Music, attendees were waltzed in on a giant keyboard, greeted by shrieking fans, and serenaded by The Lovebullies – a vintage rock & roll band. The smiles were contagious. Teams came in costume with noisemakers. Cheering was continuous. Friendly rivalry was bantered about, but everyone celebrated the winners.
Even social media went wild! #whitehatyyc trended for 20 hours! 13.7 million people were reached across all platforms, including 1400 people watching the livestream on Periscope. Wow!
Kudos to all the winners and nominees.
Some of the magic and enthusiam captured….